Google Analytics is an invaluable tool for analyzing the behavior of your site's visitors.
However, out of the box, it shows aggregated data which is not really helpful since it tells the story of no one in particular.

When you open Google Analytics, you want to get meaningful insights. In order to do that, you need to break down your data in chunks that make sense and analyze each chunk separately.

That's called segmentation.

In this article, I give you 9 ideas for segmenting your audience...


I get this question a lot. When it comes to the price of SEO copywriting work, there is not much information on the internet.

Either you are a writer or you have a website of your own and you are buying posts, this kind of info is essential for running your business at its best.

In this article, I propose a simple empiric formula to estimate the value of the content on a website.

For a website owner, bounce rate is the source of all evil.
If people do not commit to go deeper in your website, you have a problem.

Reducing your bounce rate has the effect of driving more traffic to your pages, effectively increasing pageviews and giving you more data to work with when you want to make further improvements.

For this reason, fixing your the bounce rate of your best landing pages should be your priority.

Every business needs an online presence. The nature of your business doesn't matter much. You can be a Freelancer, a Consultant, an Entrepreneur. You may sell services, digital products, physical products... it doesn't make any difference: people need to be able to find you on the web.

In this article, I share the model I teach in my lectures to entrepreneurs and start-ups.
I call it "The Grand Model of Online-Business Development".