Google Analytics is an invaluable tool for analyzing the behavior of your site's visitors.
However, out of the box, it shows aggregated data which is not really helpful since it tells the story of no one in particular.
When you open Google Analytics, you want to get meaningful insights. In order to do that, you need to break down your data in chunks that make sense and analyze each chunk separately.
That's called segmentation.
In this article, I give you 9 ideas for segmenting your audience...